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Google-Ads-Video Fragen&Antworten & Google-Ads-Video Trainingsunterlagen
IT-Industrie entwickelt sich sehr schnell und die Angestellten in dieser Branche werden mehr gefordert. Wenn Sie nicht ausscheiden möchten, ist das Bestehen der Google Google-Ads-Video Prüfung notwendig. Vielleicht haben Sie Angst davor, dass Sie die in der Google Google-Ads-Video durchfallen, auch wenn Sie viel Zeit und Geld aufwenden. Dann lassen wir It-Pruefung Ihnen helfen! Zahllose Benutzer der Google Google-Ads-Video Prüfungssoftware geben wir die Konfidenz, Ihnen zu garantieren, dass mit Hilfe unserer Produkte werden Ihr Bestehen der Google Google-Ads-Video gesichert sein!
Google Google-Ads-Video Prüfungsplan:
| Thema |
Einzelheiten |
| Thema 1 |
- Evaluate Performance with Action Measurement Solutions|This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.
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| Thema 2 |
- Evaluate Performance with Awareness Measurement Solutions: This part tests the skills of Performance Analysts in assessing the effectiveness of awareness campaigns using measurement tools. It highlights methods for tracking key metrics and optimizing campaign outcomes.
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| Thema 3 |
- Grow Consideration with Video Bidding Solutions: This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.
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| Thema 4 |
- Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.
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| Thema 5 |
- Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.
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| Thema 6 |
- Discover Why Advertisers Choose YouTube: This section of the exam measures the skills of Digital Marketing Managers and focuses on understanding the reasons advertisers prefer YouTube as a platform. It highlights YouTube's unique features, such as its vast audience reach, advanced targeting options, and ability to drive measurable marketing outcomes.
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| Thema 7 |
- Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.
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| Thema 8 |
- How YouTube Keeps Brands Safe and Ensures Suitability: This section evaluates the expertise of Brand Safety Specialists in ensuring that advertisements on YouTube align with brand values and safety standards. It covers YouTube’s mechanisms for maintaining brand suitability and protecting advertisers from inappropriate content.
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| Thema 9 |
- Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.
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| Thema 10 |
- Drive Action with Video Bidding Solutions: This part tests the knowledge of Bidding Specialists in employing bidding solutions that maximize action-driven campaign results. It highlights strategies for achieving high conversion rates through effective bid management.
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| Thema 11 |
- Create Video Campaigns for Awareness: This section measures the skills of Video Campaign Managers in designing effective video campaigns aimed at increasing brand awareness. It focuses on strategies for creating impactful campaigns that capture audience attention.
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| Thema 12 |
- Get to Know Action Video Ad Formats: This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.
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| Thema 13 |
- Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.
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| Thema 14 |
- Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.
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| Thema 15 |
- Evaluate Performance with Consideration Measurement Solutions: This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.
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| Thema 16 |
- Optimize Video Action Campaigns: This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.
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| Thema 17 |
- Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.
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| Thema 18 |
- Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.
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| Thema 19 |
- Get to Know Awareness Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.
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| Thema 20 |
- Get to Know Consideration Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.
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| Thema 21 |
- Create Video Campaigns for Consideration: This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.
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Google Ads Video Professional Assessment Exam Google-Ads-Video Prüfungsfragen mit Lösungen (Q25-Q30):
25. Frage
Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?
- A. Masthead ads and non-skippable in-stream ads
- B. Skippable in-stream ads and non-skippable in-stream ads
- C. Masthead ads and bumper ads
- D. Skippable in-stream ads and bumper ads
Antwort: D
Begründung:
C: Skippable in-stream ads and bumper ads:Skippable in-stream ads offer broad reach and cost-effectiveness.
Bumper ads provide short, impactful messages that reinforce brand awareness.
This combination efficiently reaches a wide audience.
Masthead ads are expensive, and non-skippable ads can be intrusive.
26. Frage
For a new awareness Google Video campaign that uses custom audiences, you're considering overlaying Demographics and Detailed Demographics with Custom Audiences. Why should you keep the two audience solutions separate?
- A. In order to avoid having the campaign not run at all.
- B. In order to make sure there's no limit on the types of video formats served.
- C. In order to prevent the average cost-per-view from increasing.
- D. In order to make sure the reach of the campaign won't become restricted.
Antwort: D
Begründung:
A: In order to make sure the reach of the campaign won't become restricted.
Overlaying multiple audience targeting options can narrow down the audience too much, limiting reach.
Keeping them separate allows for broader targeting and better reach.
The other options are not the primary reason to keep audience solutions separate.
27. Frage
For the last year, you've run a consideration Video campaign. Now you want to see evidence that your investment was effective based on the number of times users actually clicked on your videos. What consideration measurement metric should you use?
- A. Targeted observations
- B. Core performance metrics
- C. Purchase intent lift
- D. Earned views
Antwort: B
Begründung:
B: Core performance metrics
Core performance metrics like click-through rate (CTR), view-through rate (VTR), and views are fundamental for assessing consideration.
These metrics show how users are interacting with your videos and indicate their level of engagement.
Purchase intent lift is more of a brand lift metric.
28. Frage
What audience strategy should the account manager at a boat company use when creating their first Google Video campaign to reach people who are already interested in purchasing a boat?
- A. Affinity Audiences
- B. In-Market
- C. Life Events
- D. Demographics and Detailed Demographics
Antwort: B
Begründung:
A: In-Market:
In-Market audiences target users who are actively researching and considering purchasing products or services within a specific category.
This is ideal for reaching people who are already interested in buying a boat.
The other options are useful for broader targeting but don't capture purchase intent as directly.
29. Frage
You want to track conversions for your Video action campaign, but you're worried that your campaign won't track some conversions because many customers take extra time to make a final decision on their purchases.
What conversion tracking best practice should you follow to make sure you accurately measure conversions?
- A. You should send a survey to existing customers asking about their checkout experience.
- B. You should compare video ad interactions against the timing of completed sales.
- C. You should ask store visitors where they heard about your company.
- D. You should extend the conversion window to be longer.
Antwort: D
Begründung:
B: You should extend the conversion window to be longer.Extending the conversion window allows Google Ads to attribute conversions that occur after a longer period of time following an ad interaction.
This is crucial for products with longer purchase cycles.
The other options are valid ways to gather information, but extending the conversion window directly addresses the issue of delayed conversions.
30. Frage
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